Ever wonder how ski shops research and choose their ski and snowboard equipment, clothing and accessories for their shops and stay on trend? Bridge Street Ski Haus, as one of the leaders in the Vail Valley, recently attended the 4-day SnowSports Industries of America Snow Show in Denver, and the 2-day on-snow demo days at Copper Mountain Resort.
The SIA show is THE place for the industry to gather and connect – seeing old friends, making new contacts, and checking out the latest gear and trends. But the primary goal for us as retailers is to meet with equipment brand reps, and research and try out trends to choose the most appropriate products for Vail skiers and boarders, knowing what our customers want and need from their equipment.
Here are a few trends we like for the 2017-2018 season:
The backcountry trend has exploded, but most of us like to make our outerwear work hard for all our mountain pursuits, regardless of whether they are lift-served or in the “earn your turns” category. Breathable outerwear paired with multi-season features like venting, waterproofing, and lighter fabrics are all the rage. Technical gear for backcountry pursuits help make side country and backcountry safer and more accessible to a wider group of snowsports enthusiasts. Avalanche safety gear, vests to store backcountry tools, and more are cool innovations. More adaptability in outerwear also shows itself in city to slopes styles.
At Bridge Street Ski Haus, we choose skis that give our guests the best all-mountain experience. Ease-of-use, easy-to-turn, lightweight both to carry and to ski, and a little float for our yummy powder days provides the best all-around experience for skiers. The key is to blend weight savings with downhill performance for all skier levels - beginner to expert. All-mountain versatility helps our skiers enjoy all areas of Vail, whether dropping into China Bowl, or carving fresh morning corduroy on Whistle Pig into Mid-Vail.
Brands have leveraged really cool technology to combat fogged-up goggles. You know when you are in the wind on the lift, and tuck your face into your neck gaiter only to discover as you exit the chair that your goggles are thoroughly fogged up? New heated lens systems, strategically placed venting, and even fans take care of this safety problem. Interchangeable lenses for shifting light – in yellow, pink, silver or blue mirror, and dark lenses – are offered with easy clips or magnets for quick changes on the mountain. And ensuring goggles fit properly with your helmet is key – both need to be compatible with a variety of equipment so there are no air gaps and your visibility is optimized. And watch for more shimmer and shine on both goggles and helmets next season.
We are excited to bring next season’s technology, trends, and styles to Vail’s Bridge Street Ski Haus for you. Whether you ski, snowboard, enjoy the backcountry, Nordic ski, or you are rockin the apres scene, snowsport suppliers keep upping their game with new and more technical gear to keep you dry, warm, comfortable, and stylish on the slopes and off. And when you’re ready to rent your gear, come to the best shop in Vail – Bridge Street Ski Haus, just steps from Gondola One.
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